Issy Muir

Dream Bigger - Xero X FIFA Women's World Cup '23


Dream Bigger - Xero X FIFA Women's World Cup '23

This was a huge campaign to work on. We delivered over 300 assets consisting of DOOH, Print, Social and Banners. I worked alongside Harry French as the core design team and later we were joined by Arti Braude and Izzie Dabrowska. Ally Everitt was our brilliant PM and we worked together with the wonderful wider team at The Space Between agency. 

As a huge fan of the Lionesses and advocate of women's and girls sports in general, it was an absolute honour to work on this campaign.

From the Lionesses and grassroots football, to those women in football starting and running businesses. It consisted of media partnerships with ITV, Talksport, The Daily Telegraph, a nationwide out of home campaign, a national radio campaign and exclusive Lionesses content.